Cite
HARVARD Citation
Bhaduri, G. (2020). Expectations matter: Evaluation of brand's pro-environmental initiatives based on consumers' brand schemas and brand familiarity. Journal of global fashion marketing. 11 (1), pp. 37-55. [Online].
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Bhaduri, G. (2020). Expectations matter: Evaluation of brand's pro-environmental initiatives based on consumers' brand schemas and brand familiarity. Journal of global fashion marketing. 11 (1), pp. 37-55. [Online].