Tourism attractiveness in Italy: Regional empirical evidence using a pairwise comparisons modelling approach. (15th August 2019)

• Record Type: Journal Article
• Authors: Giambona, Francesca; Grassini, Laura
• Is Part Of: International journal of tourism research. Volume 22:Number 1(2020)
• Page Start: 26
• Page End: 41
• Publication Date: 2019-08-15
• Subjects: ability variability -- Bradley–Terry model -- domestic tourism flows; Tourism -- Periodicals; 338.4791
• DOI: 10.1002/jtr.2316
• Languages: English
• ISSNs: 1099-2340

Abstract

Abstract: This paper aims at deriving a ranking for the Italian regions by modelling domestic (interregional) tourist flows, in order to compare their tourism attractiveness. To this aim, a Bradley–Terry modelling approach was used to make pairwise comparisons of competing territories. This approach allows the inclusion of covariates that are, in this case, factors that likely affect domestic tourism flows across competing territories. Consequently, we consider a wide range of determinants within the theoretical framework of destination attractiveness. Furthermore, the empirical findings have been used to assign an attractiveness score to each region on the basis of which a ranking can be done, together with a measure of variability.