Cite
HARVARD Citation
Zwerin, A. et al. (2020). Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of promotion management. 26 (2), pp. 163-185. [Online].
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Zwerin, A. et al. (2020). Traditional and Emerging Integrated Marketing Communication Touchpoints Used in Effie Award-Winning Promotional Campaigns. Journal of promotion management. 26 (2), pp. 163-185. [Online].