Beyond the lean start-up: experimentation in corporate entrepreneurship and innovation. Issue 1 (2nd January 2020)

• Record Type: Journal Article
• Authors: Hampel, Christian; Perkmann, Markus; Phillips, Nelson
• Is Part Of: Innovation. Volume 22:Issue 1(2020)
• Page Start: 1
• Page End: 11
• Publication Date: 2020-01-02
• Subjects: Innovation -- corporate entrepreneurship -- experimentation -- lean start-up; Research, Industrial -- Asia -- Periodicals; Research, Industrial -- Pacific Area -- Periodicals; Technological innovations -- Asia -- Periodicals; Technological innovations -- Pacific Area -- Periodicals; Research, Industrial; Technological innovations; Asia; Pacific Area; Electronic journals; Periodicals; 658.4063
• DOI: 10.1080/14479338.2019.1632713
• Languages: English
• ISSNs: 1447-9338

Abstract

ABSTRACT: In this essay, we argue that entrepreneurship and innovation researchers should pay more attention to experimentation as an approach to innovation and corporate entrepreneurship in established firms. While there is a growing body of research examining experimentation in start-ups, there is no corresponding literature investigating the role of experiments in the innovation and corporate entrepreneurship activities of established firms despite the increasing interest in experimentation among managers and the growing practitioner literature urging established firms to adopt experimentation. We discuss this trend and point to a number of research areas that we believe deserve systematic research.