Cite
HARVARD Citation
Noorda, R. (2019). Borrowing place brands: product branding from SMEs in the publishing industry. Journal of research in marketing and entrepreneurship. 21 (2), pp. 57-75. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Noorda, R. (2019). Borrowing place brands: product branding from SMEs in the publishing industry. Journal of research in marketing and entrepreneurship. 21 (2), pp. 57-75. [Online].