The influence of international tourists' self-image congruity with a shopping place on their shopping experiences. (December 2019)

• Record Type: Journal Article
• Authors: Han, Heesup; Moon, Hyoungeun; Kim, Wansoo
• Is Part Of: Journal of hospitality and tourism management. Volume 41(2019)
• Page Start: 101
• Page End: 109
• Publication Date: 2019-12
• Subjects: Self-image congruity -- Shopping value -- Emotions -- Shopper satisfaction -- Shopper retention -- Ambient atmospherics -- International tourists; Hospitality industry -- Management -- Periodicals; Tourism -- Management -- Periodicals; Hospitality industry -- Australia -- Management -- Periodicals; Tourism -- Australia -- Management -- Periodicals; Hospitality industry -- Management; Tourism -- Management; Australia; Electronic journals; Periodicals; 338.4791068
• DOI: 10.1016/j.jhtm.2019.08.003
• Languages: English
• ISSNs: 1447-6770

Abstract

Abstract: To extend the existing knowledge about international tourists' shopping behaviors, this study examined the formation of their retention by considering the effect of self-image congruity, shopping value, emotional experiences, satisfaction, and ambient atmospherics of shopping places in tourist sites located in South Korea. A field survey was conducted. The collected data was analyzed using structural equation modeling and a test for metric invariance. Our empirical result showed that international tourists' self-image congruity with a shopping place significantly enhances its subsequent constructs. Shopping value, emotional experiences and satisfaction with shopping experiences were also significant contributors to increasing shopper retention toward the same shopping place, playing a significant mediating role. Moreover, ambient atmospherics had a significant moderating impact on forming shopper retention. Furthermore, shopper satisfaction included the greatest influence on retention. Overall, the proposed theoretical framework sufficiently accounted for retention.