Linking green market orientation and performance: Antecedents and processes. (10th August 2018)

• Record Type: Journal Article
• Authors: Li, Yina; Ye, Fei; Sheu, Chwen; Yang, Qian
• Is Part Of: Journal of cleaner production. Volume 192(2018)
• Page Start: 924
• Page End: 931
• Publication Date: 2018-08-10
• Subjects: Competitive environment -- Green market orientation -- Green practice -- Performance -- Natural Resource-based View; Factory and trade waste -- Management -- Periodicals; Manufactures -- Environmental aspects -- Periodicals; Déchets industriels -- Gestion -- Périodiques; Usines -- Aspect de l'environnement -- Périodiques; 628.5
• DOI: 10.1016/j.jclepro.2018.05.052
• Languages: English
• ISSNs: 0959-6526

Abstract

Abstract: This study investigates how a competitive environment can motivate firms to adopt a green market orientation, and how that orientation can result in firms' superior performance (environmental and financial) through both internal green practice and green supply chain management. A theoretical model is tested using 429 samples from a survey of manufacturers done by the Global Manufacturing Research Group (GMRG). The results indicate that a competitive environment triggers the adoption of a green market orientation, which in turn encourages internal green practice and supplier management. Specifically, a green market orientation impacts supplier green monitoring indirectly, via the mediating role of internal green practice. Both internal green practice and supplier green monitoring are conducive to superior environmental performance, but the improvement in environmental performance fails to translate into increased financial returns in the short term. The findings suggest whether and how firms might adopt a green market orientation and how that orientation can improve firms' performance. Highlights: How competitive environment trigger green market orientation is examined. How green market orientation results in both internal green practices and green supply management is examined. The performance of green supply chain management is examined. Data from GMRG manufacturing practices survey were used to test the theoretical framework. Managerial implications are provided.