Cite
HARVARD Citation
Chugani, S. et al. (2015). Happily Ever After: The Effect of Identity-Consistency on Product Satiation. Journal of consumer research. 42 (4), pp. 564-577. [Online].
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Chugani, S. et al. (2015). Happily Ever After: The Effect of Identity-Consistency on Product Satiation. Journal of consumer research. 42 (4), pp. 564-577. [Online].