Website Users' Perceptions of Source Credibility Through Online Doctor Profiles: Cultural Differences Based on Doctors' Approach to Medicine. Issue 4 (2nd October 2019)

• Record Type: Journal Article
• Authors: Omori, Kikuko; Stitt, Carmen
• Is Part Of: Journal of consumer health on the Internet. Volume 23:Issue 4(2019)
• Page Start: 343
• Page End: 365
• Publication Date: 2019-10-02
• Subjects: Biomedical model -- bio-psychosocial model -- physician credibility -- online doctor profile -- attitude homophily -- race; Health -- Computer network resources -- Periodicals; Internet -- Periodicals; Medical care -- Computer network resources -- Periodicals; Computer Communication Networks -- Periodicals; Consumer Participation -- Periodicals; Delivery of Health Care -- Periodicals; 025.063621
• DOI: 10.1080/15398285.2019.1681248
• Languages: English
• ISSNs: 1539-8285

Abstract

Abstract: Using a between-subjects experimental design with an online post-test survey, the perception of a bio-psychosocial approach in relation to physician credibility was investigated. One hundred and fifty-five participants who were 19–62 years of age participated in the study. The major findings of this study include: (a) no gender differences were found in terms of the three sub-concepts of physician credibility, and (b) white participants preferred a bio-psychosocial approach to medicine while participants of color equally valued biomedical and bio-psychosocial approaches to medicine when controlling for attitude homophily and perception of the webpage esthetic.