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HARVARD Citation
Kumar, J. et al. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of retailing and consumer services. pp. 64-73. [Online].
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Kumar, J. et al. (2018). Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. Journal of retailing and consumer services. pp. 64-73. [Online].