Developing a Valid and Reliable Measure of Product Innovativeness for Entrepreneurship Research. (19th December 2018)

• Record Type: Journal Article
• Authors: Ganbaatar, Batkhuyag; Douglas, Evan J.
• Is Part Of: Journal of small business management. Volume 57(2019)Supplement 2
• Page Start: 530
• Page End: 554
• Publication Date: 2018-12-19
• Subjects: Small business -- Management -- Periodicals; 658.022
• DOI: 10.1111/jsbm.12504
• Languages: English
• ISSNs: 0047-2778

Abstract

Abstract: Product innovativeness is central to entrepreneurship, but extant measures are problematic for entrepreneurship research because they tend to be firm‐level and/or subjective and lack validity and reliability for new and small firms. We develop a new measure of product innovativeness that is direct, objective, contemporary, and cardinal that provides entrepreneurship researchers with a reliable measure of innovativeness at the product level that will facilitate consistent measurement of this construct in cross‐sectional and longitudinal studies of product innovation. The new measure is developed as a formative measurement model using composite indicators that are objectively identified by observation of the new product and can be used to compare rival products or a particular firm's product innovations over time.