Making sense of Starbucks' anti-bias training and the arrests of two African American men: A thematic analysis of Whites' Facebook and Twitter comments. (December 2019)

• Record Type: Journal Article
• Authors: Karlsen, Annika S.; Scott, Katie D.
• Is Part Of: Discourse, context & media. Volume 32(2019)
• Publication Date: 2019-12
• Subjects: Discourse analysis -- Periodicals; Digital media -- Periodicals; Mass media and language -- Periodicals; Communication -- Periodicals; Communication; Digital media; Discourse analysis; Mass media and language; Periodicals; 401.4105
• DOI: 10.1016/j.dcm.2019.100332
• Languages: English
• ISSNs: 2211-6958

Abstract

Highlights: Racial profiling and discrimination frequently occur in consumer settings. To address discrimination, Starbucks' facilitated nationwide anti-bias trainings. White social media users expressed fractured opinions regarding the training. Color-blind and color conscious frames were used to support and oppose efforts. Anger, annoyance, and even appreciation were expressed towards the training.