Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research. (6th September 2018)

Record Type:: Journal Article
Title:: Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research. (6th September 2018)
Main Title:: Measurement and Design Heterogeneity in Perceived Message Effectiveness Studies: A Call for Research
Authors:: Noar, Seth M
Barker, Joshua
Yzer, Marco
Abstract:
Is Part Of:: Journal of communication. Volume 68:Number 5(2018)
Journal:: Journal of communication
Issue:: Volume 68:Number 5(2018)
Issue Display:: Volume 68, Issue 5 (2018)
Year:: 2018
Volume:: 68
Issue:: 5
Issue Sort Value:: 2018-0068-0005-0000
Page Start:: 990
Page End:: 993
Publication Date:: 2018-09-06
Subjects:: Perceived Effectiveness -- Message -- Meta-analysis
Communication -- Periodicals
Communication and traffic -- Periodicals
Information theory -- Periodicals
Mass media -- Periodicals
302.2
Journal URLs:: http://www3.interscience.wiley.com/journal/118502213/home ↗
http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1460-2466 ↗
https://academic.oup.com/joc ↗
http://onlinelibrary.wiley.com/ ↗
DOI:: 10.1093/joc/jqy047 ↗
Languages:: English
ISSNs:: 0021-9916
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - 4961.500000
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 12214.xml