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Encyclopedia of major marketing strategies, volume 4: edited by Mathew Miskelly, Farmington Hills, MI, Gale, 2019, 500 pp., $683.00, ISBN 978-1-4103-8934-3. Issue 1 (3rd April 2019)
Record Type:
Journal Article
Title:
Encyclopedia of major marketing strategies, volume 4: edited by Mathew Miskelly, Farmington Hills, MI, Gale, 2019, 500 pp., $683.00, ISBN 978-1-4103-8934-3. Issue 1 (3rd April 2019)
Main Title:
Encyclopedia of major marketing strategies, volume 4