Unpacking Medium Effects on Social Psychological Processes in Computer-mediated Communication Using the Social Relations Model. Issue 2 (23rd March 2018)

• Record Type: Journal Article
• Authors: Liao, Wang; Bazarova, Natalya N; Yuan, Y Connie
• Is Part Of: Journal of computer-mediated communication. Volume 23:Issue 2(2018)
• Page Start: 90
• Page End: 106
• Publication Date: 2018-03-23
• Subjects: Computer-mediated Communication (CMC) -- Information and Communication Technologies (ICTs) -- Medium Effects -- Social Relations Model (SRM) -- Social Information Processing (SIP) -- Hyperpersonal Theory -- Social Identity Model of Deindividuation Effects (SIDE); Telematics -- Periodicals; Computer networks -- Social aspects -- Periodicals; Communication -- Periodicals; 302.20285
• DOI: 10.1093/jcmc/zmy002
• Languages: English
• ISSNs: 1083-6101

Abstract

Abstrat: This article introduces the social relations model (SRM) to unpack medium effects on social psychological processes. Although such effects have been theorized at group, dyadic, and individual levels separately, some of them can be concurrently analyzed as medium moderation on SRM components. Drawing on existing theories of computer-mediated communication (CMC), we map SRM components onto social psychological processes susceptible to medium effects: (a) "group mean" and "consensus" onto group social integration, (b) "uniqueness" and "dyadic reciprocity" onto relationship development, and (c) "assimilation" and relations between ingroup and outgroup SRM components onto social identity processes. We also summarize the SRM analytics and scenarios of medium moderation, and illustrate the key analytical procedures for adopting the SRM for CMC research.