When entrepreneurs instigate institutional change through coopetition: The case of winemakers in south of France. (19th November 2019)

• Record Type: Journal Article
• Authors: Granata, Julien; Géraudel, Mickael; d'Armagnac, Sophie
• Is Part Of: Strategic change. Volume 28:Number 6(2019)
• Page Start: 409
• Page End: 422
• Publication Date: 2019-11-19
• Subjects: Organizational change -- Periodicals; Strategic planning -- Periodicals; 658.401205
• DOI: 10.1002/jsc.2304
• Languages: English
• ISSNs: 1086-1718

Abstract

Abstract: Winemakers in South France combine contingently institutional logics to achieve economic performance. Entrepreneurs who decide to cooperate with their competitors must manage four phases of "coopetition": launch, formalization, protection, and reinforcement. They engage in the coopetition process by referring to a professional logic that becomes dominant, and they complete the process by fostering a community logic that is combined with the professional logic. Identity and legitimacy are the key elements that entrepreneurs segregate and blend, which entails new combinations in the respective influential power of state logic, professional logic and community logic.