A Lean Start-up approach for developing minimum viable products in an established company. Issue 3 (3rd July 2019)

• Record Type: Journal Article
• Authors: Dennehy, Denis; Kasraian, Laleh; O'Raghallaigh, Paidi; Conboy, Kieran; Sammon, Dave; Lynch, Patrick
• Is Part Of: Journal of decision systems. Volume 28:Issue 3(2019)
• Page Start: 224
• Page End: 232
• Publication Date: 2019-07-03
• Subjects: Lean start-up -- minimum viable product -- product market fit; Decision support systems -- Periodicals; Management information systems -- Periodicals; Information resources management -- Periodicals; Information storage and retrieval systems -- Periodicals; Management -- Communication systems -- Periodicals; Decision support systems; Information resources management; Information storage and retrieval systems; Management -- Communication systems; Management information systems; Periodicals; 658.40305
• DOI: 10.1080/12460125.2019.1642081
• Languages: English
• ISSNs: 1246-0125

Abstract

ABSTRACT: The minimum viable product (MVP) is a fundamental concept of the Lean Start-up approach as it enables a company to quickly start the learning process by integrating feedback from early adopters. Although the MVP concept has evolved over the years, its application is most often reported in a start-up context, even though established companies struggle to develop MVPs. This study reports on the experience and lessons learned at Texuna, an established company, where the software product innovation team created a process map for developing MVPs. This is the first study that allows the original MVP approach to be extended and applied to established organisations.