Cite
HARVARD Citation
Hagenbuch, D. (2019). Do dissonant ad visuals cause consumers to discount prescription drug side effects?. Health marketing quarterly. 36 (4), pp. 337-353. [Online].
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Hagenbuch, D. (2019). Do dissonant ad visuals cause consumers to discount prescription drug side effects?. Health marketing quarterly. 36 (4), pp. 337-353. [Online].