Cite
HARVARD Citation
Raji, R. et al. (2020). Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?. Journal of promotion management. 26 (1), pp. 19-49. [Online].
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Raji, R. et al. (2020). Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?. Journal of promotion management. 26 (1), pp. 19-49. [Online].