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HARVARD Citation
Shokrani, M. et al. (2019). A comparison of statistical and decision-making techniques in marketing mix evaluation. Journal of management development. 38 (10), pp. 847-863. [Online].
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Shokrani, M. et al. (2019). A comparison of statistical and decision-making techniques in marketing mix evaluation. Journal of management development. 38 (10), pp. 847-863. [Online].