When silence isn't golden: The key role of communication during crisis situations. Issue 12 (9th December 2019)

• Record Type: Journal Article
• Is Part Of: Strategic direction. Volume 35:Issue 12(2019)
• Page Start: 17
• Page End: 19
• Publication Date: 2019-12-09
• Subjects: Social media -- Twitter -- Communication -- Preventable corporate crisis; Management -- Periodicals; 658.4005
• DOI: 10.1108/SD-09-2019-0182
• Languages: English
• ISSNs: 0258-0543

Abstract

Abstract : Purpose: This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach: This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings: Organizations should utilize social media platforms like Twitter to communicate effectively with stakeholders impacted in the wake of a preventable corporate crisis. It is critical to deploy relevant communication strategies in order to repair relations and minimize damage caused to the reputation and legitimacy of the firm. Originality/value: The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.