Cite
HARVARD Citation
Rodrigues, C. et al. (2019). Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands. Journal of product & brand management. 28 (7), pp. 830-848. [Online].
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Rodrigues, C. et al. (2019). Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands. Journal of product & brand management. 28 (7), pp. 830-848. [Online].