Vho (Ms) Denga na (and) Vho (Ms) Masindi: role-model rural bricoleur women entrepreneurs. (17th December 2019)

• Record Type: Journal Article
• Authors: Mafukata, Mavhungu Abel; Musitha, Mavhungu Elias
• Is Part Of: International journal of entrepreneurship and small business. Volume 38:Number 4(2019)
• Page Start: 415
• Page End: 451
• Publication Date: 2019-12-17
• Subjects: bricoleur -- entrepreneurship -- homeland -- street vendors -- rural areas -- SMMEs -- women; Entrepreneurship -- Periodicals; Small business -- Management -- Periodicals; 658.42105
• Languages: English
• ISSNs: 1476-1297

Abstract

This paper explores how simple and ordinary rural women pioneered, developed and sustained their informal entrepreneurial activities. The success of these women entrepreneurs came at the back of a plethora of intertwined complexities these women entrepreneurs had to contend against. This paper uses the story of Vho (Ms) Denga and Vho (Ms) Masindi in its discourse. Vho Denga and Vho Masindi were successful bricoleur entrepreneurs. Their activities have influenced a few other local women to enter entrepreneurship. This paper finds that these entrepreneurs never developed into larger formal entities commonly known as SMMEs. Vho Denga and Vho Masindi should be considered and utilised as role models and mentors of aspiring women entrepreneurs.