Implementation of e-commerce innovation on small enterprises in Nigeria. (17th December 2019)

• Record Type: Journal Article
• Authors: Ajao, Blessing Funke; Oyebisi, Timothy Oyedepo; Aderemi, Helen Olubunmi
• Is Part Of: International journal of entrepreneurship and small business. Volume 38:Number 4(2019)
• Page Start: 521
• Page End: 536
• Publication Date: 2019-12-17
• Subjects: microenterprises -- e-commerce adoption -- innovation -- level of adoption -- firms' performance -- Nigeria; Entrepreneurship -- Periodicals; Small business -- Management -- Periodicals; 658.42105
• Languages: English
• ISSNs: 1476-1297

Abstract

This paper contributes to debates on technological adoption in the informal sector. It identified and categorised the elements of e-commerce as an innovation among microenterprises. It also assessed the level of innovativeness on the use of e-commerce and determined the effects of adoption on firms' performance. Primary data was collected from 387 microenterprises engaged in furniture works, leather products, clothing and textiles from three states in Nigeria through the use of questionnaire. The result showed that majority (62.4%) adopted e-commerce in their business and categorised it more as marketing (66.7%) or organisational innovation (62.4%). Adoption had positive and significant on performance. The study established that ecommerce adoption improves firm performance; however SSEs still lags in their level of adoption. There is therefore the need for SSEs to be sensitised to enhance total institutionalisation of e-commerce.