Using Supervised Machine Learning in Automated Content Analysis: An Example Using Relational Uncertainty. Issue 4 (2nd October 2019)

• Record Type: Journal Article
• Authors: Pilny, Andrew; McAninch, Kelly; Slone, Amanda; Moore, Kelsey
• Is Part Of: Communication methods and measures. Volume 13:Issue 4(2019)
• Page Start: 287
• Page End: 304
• Publication Date: 2019-10-02
• Subjects: Communication -- Methodology -- Periodicals; Communication -- Research -- Periodicals; Communication -- Study and teaching -- Periodicals; 302.2072
• DOI: 10.1080/19312458.2019.1650166
• Languages: English
• ISSNs: 1931-2458

Abstract

ABSTRACT: The goal of this research is to make progress towards using supervised machine learning for automated content analysis dealing with complex interpretations of text. For Step 1, two humans coded a sub-sample of online forum posts for relational uncertainty. For Step 2, we evaluated reliability, in which we trained three different classifiers to learn from those subjective human interpretations. Reliability was established when two different metrics of inter-coder reliability could not distinguish whether a human or a machine coded the text on a separate hold-out set. Finally, in Step 3 we assessed validity. To accomplish this, we administered a survey in which participants described their own relational uncertainty/certainty via text and completed a questionnaire. After classifying the text, the machine's classifications of the participants' text positively correlated with the subjects' own self-reported relational uncertainty and relational satisfaction. We discuss our results in line with areas of computational communication science, content analysis, and interpersonal communication.