Cite
HARVARD Citation
Champlin, S. et al. (2019). How brand-cause fit shapes real world advertising messages: a qualitative exploration of 'femvertising'. International journal of advertising. 38 (8), pp. 1240-1263. [Online].
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Champlin, S. et al. (2019). How brand-cause fit shapes real world advertising messages: a qualitative exploration of 'femvertising'. International journal of advertising. 38 (8), pp. 1240-1263. [Online].