The influence of corporate social responsibility in hospitality establishments on students' level of commitment and intention to recommend. (November 2019)

• Record Type: Journal Article
• Authors: Boğan, Erhan; Dedeoğlu, Bekir Bora
• Is Part Of: Journal of hospitality, leisure, sport & tourism education. Volume 25(2019)
• Publication Date: 2019-11
• Subjects: Corporate social responsibility -- Person–organization fit -- Willingness to recommend -- Commitment to the industry -- Turkey; Hospitality industry -- Study and teaching -- Periodicals; Leisure industry -- Study and teaching -- Periodicals; Recreation industry -- Study and teaching -- Periodicals; Tourism -- Study and teaching -- Periodicals; 338.4791071
• DOI: 10.1016/j.jhlste.2019.100205
• Languages: English
• ISSNs: 1473-8376

Abstract

Abstract: This study examines how undergraduates' perceptions of corporate social responsibility (CSR) practices at the hotel they work at affect their commitment to the industry and their willingness to recommend their organizations. It also analyzes person–organization (P–O) fit perceptions as a moderating variable in building relationships. Perceived CSR is examined in two different stakeholder groups: CSR directed toward the community and that directed toward the natural environment. The developed model is tested using partial least squares. The study findings offer both theoretical insights and practical implications. Highlights: Environment-oriented responsibility (EOR) effects willingness to recommend (WR). EOR effects commitment to the tourism industry (CTI). When P–O fit is low, community-oriented responsibility (COR) negatively effects WR. When P–O fit are high, COR positively effects on undergraduates' CTI. When P–O fit are high, EOR positively effects on undergraduates' CTI.