Foreign market learning: an integrative model of its antecedents, processes and outcomes. Issue 6 (1st July 2019)

• Record Type: Journal Article
• Authors: Nordin, Fredrik; Lindbergh, Jessica
• Is Part Of: Journal of business & industrial marketing. Volume 34:Issue 6(2019)
• Page Start: 1248
• Page End: 1258
• Publication Date: 2019-07-01
• Subjects: Differences -- Learning -- International business -- Distance -- Foreignness; Industrial marketing -- Periodicals; 658.804
• DOI: 10.1108/JBIM-12-2018-0398
• Languages: English
• ISSNs: 0885-8624

Abstract

Abstract : Purpose: The purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes. Design/methodology/approach: The paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject. Findings: The resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to. Research limitations/implications: The sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions. Originality/value: The integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.