Cultural tourism and temples: Content construction and interactivity design. (February 2020)

• Record Type: Journal Article
• Authors: Wu, Yueh-Cheng; Lin, Sheng-Wei; Wang, Yi-Han
• Is Part Of: Tourism management. Volume 76(2020)
• Publication Date: 2020-02
• Subjects: Creative innovation design -- Interface design -- Virtual and real integration -- Temples; Tourism -- Periodicals; 338.4791
• DOI: 10.1016/j.tourman.2019.103972
• Languages: English
• ISSNs: 0261-5177

Abstract

Abstract: Cultural and creative industries have a crucial role in the postindustrial knowledge economy. However, our understanding of the importance of temples in connecting people with society is limited. To fill this gap, this study explores points of interest for tourists in Taiwan to analyse the design of cultural interest operation modes in temples' interactive kiosk interfaces. We also examine three cultural levels related to the design of interactive kiosks in temples. Results reveal that participants' levels of interest vary depending on temple complexity. Most participants prefer animated presentations of content related to two- and three-dimensional murals and the history and origins of temples. We illustrate how to develop a process for designing cultural and creative digital products. We construct a flowchart for guided temple tours and present an effective and suitable design method and its prototype product. Implications for the revitalisation of historic sites to create new value are discussed. Highlights: This paper illustrates in detail how to develop a process for designing cultural and creative digital products. Interactive kiosks in temples can help visitors understand the cultural narratives and context of their location. A flowchart for guided tours is constructed and an effective and suitable design method and prototype are presented. The research serves as a reference for designs that incorporate culture or integrate physical and virtual components. Integrating culture, tourism, technology, and gaming can aid development of design in tourism and related industries.