Cite
HARVARD Citation
Hewett, K. et al. (2019). A process view of the role of integrated marketing communications during brand crises. Qualitative market research. 22 (3), pp. 497-524. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Hewett, K. et al. (2019). A process view of the role of integrated marketing communications during brand crises. Qualitative market research. 22 (3), pp. 497-524. [Online].