A gap analysis of teaching marketing ethics: Desired versus current state. Issue 7 (3rd October 2019)

• Record Type: Journal Article
• Authors: Paul, Pallab
• Is Part Of: Journal of education for business. Volume 94:Issue 7(2019)
• Page Start: 460
• Page End: 470
• Publication Date: 2019-10-03
• Subjects: Curriculum design -- marketing ethics -- pedagogy; Business education -- Periodicals; 658.0071
• DOI: 10.1080/08832323.2019.1568221
• Languages: English
• ISSNs: 0883-2323

Abstract

Abstract: There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student's education. However, a survey of the best business schools in the United States reveals that most of them do not offer a stand-alone business ethics course, let alone a marketing ethics course. The author provides a gap analysis of the desired versus current state of marketing ethics education. Recommendations on how to bridge these gaps are provided.