Cultural diversity and operational performance: entrepreneurial orientation as a mediator. Issue 9 (7th October 2019)

• Record Type: Journal Article
• Authors: Aljanabi, Abdulqadir Rahomee Ahmed; Hamasaleh, Salah Hamasaeed; Mohd Noor, Nor Azila
• Is Part Of: International journal of quality & reliability management. Volume 36:Issue 9(2019)
• Page Start: 1522
• Page End: 1539
• Publication Date: 2019-10-07
• Subjects: Entrepreneurial orientation -- Operational performance -- Cultural diversity; Quality control -- Periodicals; 658.562
• DOI: 10.1108/IJQRM-10-2018-0262
• Languages: English
• ISSNs: 0265-671X

Abstract

Abstract : Purpose: The purpose of this paper is to test the mediating role of entrepreneurial orientation in the nexus between cultural diversity (CD) and firm operational performance (OP). Design/methodology/approach: The population of the current study is foreign industrial firms listed in the tax directorate of the Kurdistan region of Iraq (KRI). A stratified random sampling technique was applied to select 136 firms in KRI, with a response rate of 57 per cent. Smart-PLS was used to examine the hypothesised relationships in the proposed framework. Findings: The results indicate that CD is significantly related to a firm's OP. Entrepreneurial orientation (EO) is, in turn, significantly related to a firm's OP. Furthermore, the results provide evidence that EO plays a mediating role in the nexus between CD and a firm's OP. Originality/value: The study highlights the importance of CD and EO in supporting a firm's OP. In addition, the findings will provide scholars and managers a deeper understanding of the role of EO as a mediator through which CD enhances a firm's OP.