Cite
HARVARD Citation
Wohlfeil, M. et al. (2019). The allure of celebrities: unpacking their polysemic consumer appeal. European journal of marketing. pp. 2025-2053. [Online].
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Wohlfeil, M. et al. (2019). The allure of celebrities: unpacking their polysemic consumer appeal. European journal of marketing. pp. 2025-2053. [Online].