Satirical Narrative Processing: Examining the Roles of Character Liking and Media Enjoyment on Narrative-Consistent Attitudes. (21st March 2018)
- Record Type:
- Journal Article
- Title:
- Satirical Narrative Processing: Examining the Roles of Character Liking and Media Enjoyment on Narrative-Consistent Attitudes. (21st March 2018)
- Main Title:
- Satirical Narrative Processing: Examining the Roles of Character Liking and Media Enjoyment on Narrative-Consistent Attitudes
- Authors:
- LaMarre, Heather L
Grill, Christiane - Abstract:
- Abstract: This study uses online survey data ( n = 127) with an embedded media manipulation to examine relationships between character liking, media enjoyment, and narrative consistent attitudes with late-night political comedian, Stephen Colbert's satirical campaign finance narrative. The data offer empirical support for the notion that narratively structured political satire processing models should consider relevant entertainment psychology and narrative persuasion concepts such as how audiences respond to the main characters and the role enjoyment plays in the process. Using structural equation modeling, media enjoyment significantly mediated the relationship between character liking and narrative consistent attitude formation (about the antagonist), but appears to have functioned as a suppressor variable. Competing models are offered in anOnline Appendix .
- Is Part Of:
- International journal of public opinion research. Volume 31:Number 1(2019)
- Journal:
- International journal of public opinion research
- Issue:
- Volume 31:Number 1(2019)
- Issue Display:
- Volume 31, Issue 1 (2019)
- Year:
- 2019
- Volume:
- 31
- Issue:
- 1
- Issue Sort Value:
- 2019-0031-0001-0000
- Page Start:
- 142
- Page End:
- 160
- Publication Date:
- 2018-03-21
- Subjects:
- Public opinion -- Addresses, essays, lectures -- Periodicals
303.38 - Journal URLs:
- http://ijpor.oxfordjournals.org/ ↗
http://ukcatalogue.oup.com/ ↗ - DOI:
- 10.1093/ijpor/edx025 ↗
- Languages:
- English
- ISSNs:
- 0954-2892
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - 4542.509100
British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11802.xml