Exploring brand preference and its spatial patterns in the Chinese automobile market. Issue 2 (3rd July 2018)

• Record Type: Journal Article
• Authors: Liu, Zhimin; Song, Wei; Liu, Daqian; Lu, Jia
• Is Part Of: Journal of spatial science. Volume 63:Issue 2(2018)
• Page Start: 399
• Page End: 417
• Publication Date: 2018-07-03
• Subjects: automobile purchasing -- brand preference -- Chinese automobile market -- regional heterogeneity -- spatial concentration; Geographic information systems -- Periodicals; Cartography -- Periodicals; Surveying -- Periodicals; Geodesy -- Periodicals; Photogrammetry -- Periodicals; Cartography; Geodesy; Geographic information systems; Photogrammetry; Surveying; Periodicals; 526.05
• DOI: 10.1080/14498596.2018.1488631
• Languages: English
• ISSNs: 1449-8596

Abstract

ABSTRACT: China has remained the world's largest new-automobile market, where personal vehicles play an increasingly important role in people's daily lives. Using automobile sales volumes for 337 prefecture-level cities from the Economic Advisory Centre of the State Information Centre, this study examined automobile brand preference and its spatial variation in China. The market shares of automobile brands and revealed comparative advantages in city markets were analysed, and geographical patterns were explored using spatial statistics. Analytical results revealed apparent regional heterogeneity and spatial concentration in automobile brand preference across China's automobile market.