Midwives' evaluation of their role in crowdsourcing activities to improve the maternity experience: part 2. (2nd July 2019)

• Record Type: Journal Article
• Authors: Frewin, Sam; Church, Sarah
• Is Part Of: British journal of midwifery. Volume 27:Number 7(2019)
• Page Start: 420
• Page End: 426
• Publication Date: 2019-07-02
• Subjects: Crowdsourcing -- Quality improvement -- Service evaluation -- Midwives as change agents; Midwifery -- Periodicals; Women's health services -- Periodicals; Maternity nursing -- Periodicals; 618.2
• DOI: 10.12968/bjom.2019.27.7.420
• Languages: English
• ISSNs: 0969-4900

Abstract

Abstract : Background: Although all members of staff can be involved in improving the quality of maternity services, midwives can identify areas in need of improvement through their relationships with women and their families, and can influence care through activities such as crowdsourcing. Aims: A service evaluation was undertaken to explore how midwives who attended the workshop viewed their involvement in crowdsourcing, and to examine whether midwives who attended the workshop considered themselves as agents of change for quality improvement in maternity care. Methods: A generic qualitative approach was selected. Data were collected using face-to-face, semi-structured interviews with six midwives who attended the workshop. Findings: Four key themes emerged from analysing the data: improving communication, experiencing different perspectives, shared learning, and positivity. Conclusions: Involving stakeholders as a 'crowd' to find solutions to problems in care is successful and highly rewarding. Midwife participants took pride in sharing their ideas for improvement.