Steel Corp: Using Logistics Criteria to Segment Customers. Issue 1 (1st November 2018)

• Record Type: Journal Article
• Authors: Manuj, Ila; Gerschberger, Markus; Freinberger, Patrick
• Is Part Of: Council of Supply Chain Management Professionals cases. Volume 2018:Issue 1 (2018)
• Page Start: 1
• Page End: 16
• Publication Date: 2018-11-01
• Subjects: Supply chain management -- logistics data -- logistics customer segmentation -- cost analysis -- data analysis; 658.7
• DOI: 10.1108/case.cscmp.2018.000021
• Languages: English
• ISSNs: 2631-598X

Abstract

Abstract : Steel Corp has a large production capacity but a shrinking steel market in Europe. Reaching growing markets like China and U.A.E will be important to sustaining and growing revenue but is tough due to higher transportation costs. In this case, users must identify and use logistics data; logistics customer segmentation and related cost analysis.