Media Planning in the Foreground: Comparing the Washington Media Scholars Case Competition and the NSAC. (November 2019)

Record Type:: Journal Article
Title:: Media Planning in the Foreground: Comparing the Washington Media Scholars Case Competition and the NSAC. (November 2019)
Main Title:: Media Planning in the Foreground: Comparing the Washington Media Scholars Case Competition and the NSAC
Authors:: Farman, Lisa
Abstract:
Is Part Of:: Journal of advertising education. Volume 23:Number 2(2019)
Journal:: Journal of advertising education
Issue:: Volume 23:Number 2(2019)
Issue Display:: Volume 23, Issue 2 (2019)
Year:: 2019
Volume:: 23
Issue:: 2
Issue Sort Value:: 2019-0023-0002-0000
Page Start:: 164
Page End:: 168
Publication Date:: 2019-11
Subjects:: advertising education -- advertising programs -- assessment -- competitions -- media planning
Advertising -- Study and teaching -- Periodicals
Advertising -- Study and teaching -- United States -- Periodicals
Electronic journals
Periodicals
659.1071
Journal URLs:: http://journals.sagepub.com/toc/adva/current ↗
https://journals.sagepub.com/loi/adva ↗
http://www.sagepublications.com/ ↗
DOI:: 10.1177/1098048219867452 ↗
Languages:: English
ISSNs:: 1098-0482
Deposit Type:: Legaldeposit
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store
Ingest File:: 11676.xml