Advertising Education in Japan: Challenges in the Age of Globalization. (November 2019)

• Record Type: Journal Article
• Authors: Morimoto, Mariko
• Is Part Of: Journal of advertising education. Volume 23:Number 2(2019)
• Page Start: 144
• Page End: 150
• Publication Date: 2019-11
• Subjects: advertising education -- Japan -- curriculum -- career development; Advertising -- Study and teaching -- Periodicals; Advertising -- Study and teaching -- United States -- Periodicals; Electronic journals; Periodicals; 659.1071
• DOI: 10.1177/1098048219867450
• Languages: English
• ISSNs: 1098-0482

Abstract

The purpose of this commentary is to: illustrate the challenges that Japanese advertising education faces; find the possible causes for the difficulties faced; and consider potential solutions to overcome the challenges and prepare students for a fast-paced global workforce.