Cite
HARVARD Citation
Warren, C. et al. (2019). Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes. International journal of advertising. 38 (7), pp. 1025-1045. [Online].
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Warren, C. et al. (2019). Being funny is not enough: the influence of perceived humor and negative emotional reactions on brand attitudes. International journal of advertising. 38 (7), pp. 1025-1045. [Online].