Grocery store tour education programme promotes fruit and vegetable consumption. Issue 14 (26th June 2019)

• Record Type: Journal Article
• Authors: Jung, Seung Eun; Shin, Yeon Ho; Niuh, Alvin; Hermann, Janice; Dougherty, Regan
• Is Part Of: Public health nutrition. Volume 22:Issue 14(2019)
• Page Start: 2662
• Page End: 2669
• Publication Date: 2019-06-26
• Subjects: Grocery store tour education, -- Fruits and vegetables, -- Theory of Planned Behaviour; Nutrition -- Periodicals; Nutrition policy -- Periodicals; Public health -- Periodicals; 613.2
• DOI: 10.1017/S1368980019001630
• Languages: English
• ISSNs: 1368-9800

Abstract

Abstract: Objective: To examine the effectiveness of the Produce for Better Health Foundation grocery store tour programme as a nutrition education tool for changing consumers' intention to consume various forms of fruits and vegetables (F&V). Design: Cross-sectional study. Setting: Ten grocery stores in a city in the Southeast USA. Participants: A total of 147 grocery shoppers in Alabama, who participated in a grocery store tour, completed a retrospective pre-/post-survey using the Theory of Planned Behaviour. Results: Results from independent-samples t tests indicated that mean values of attitude, subjective norm and perceived control were significantly increased after store tours ( P < 0·01). Participants' intentions to consume various types of F&V (fresh, dried, canned, juice and frozen), especially dried F&V, increased significantly after store tours. Results from structural equation modelling indicated that before store tours attitude ( γ = 0·48, P < 0·01) was the most significant predictor of intention to consume F&V, followed by perceived behavioural control ( γ = 0·24, P = 0·02) and subjective norm ( γ = 0·21, P = 0·03). After store tours, attitude ( γ = 0·51, P < 0·01) and perceived behavioural control ( γ = 0·44, P < 0·01) were still strong predictors of intention to consume F&V, while subjective norm became an insignificant predictor of intention. Conclusions: Findings revealed positive changes in study participants' attitude, subjective norm, perceived behavioural control and their intentions to consume various forms of F&V, which suggest potential benefits of providing grocery store tours as a tool to promote consumers' F&V intake.