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HARVARD Citation
Liu, L. et al. (2019). When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities. Internet research. 29 (4), pp. 704-724. [Online].
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Liu, L. et al. (2019). When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities. Internet research. 29 (4), pp. 704-724. [Online].