Identifying Parents Who Are Amenable to Pro-Vaccination Conversations. (5th November 2015)

• Record Type: Journal Article
• Authors: Brunson, Emily K.
• Is Part Of: Global pediatric health. Volume 2(2015)
• Publication Date: 2015-11-05
• Subjects: immunization -- communication -- decision-making -- general pediatrics -- vaccination; Pediatrics -- Periodicals; Children -- Health and hygiene -- Periodicals; 618.92
• DOI: 10.1177/2333794X15616332
• Languages: English
• ISSNs: 2333-794X

Abstract

While health care providers are often cited as parents' most trusted source for information and advice about vaccination, parents differ in their level of receptiveness to pro-vaccination conversations. The purpose of this research was to identify points in individual parents' decision-making processes when parents are particularly open to receiving information and advice from their children's health care providers. Interview data were collected from 20 mothers and 5 couples. Analysis of these data suggested 3 primary circumstances when parents were particularly open to receiving information and advice: during parents' initial decision-making, as parents continued to assess vaccination options, and during particular circumstances that prompted parents to reconsider previously made vaccination choices. These results provide a mechanism for providers to identify parents who may be particularly receptive to pro-vaccination conversations. By prioritizing conversations with parents at one of these points, health care providers' efforts at promoting vaccination may be more effective.