It's Bigger Than Hip-Hop: Sampling and the Emergence of the Market Enhancement Model in Fair Use Case Law. (June 2019)

• Record Type: Journal Article
• Authors: Fuller, P. Brooks; Abdenour, Jesse
• Is Part Of: Journalism & mass communication quarterly. Volume 96:Number 2(2019:Jun.)
• Page Start: 598
• Page End: 622
• Publication Date: 2019-06
• Subjects: media law -- fair use -- copyright -- sampling; Journalism -- Periodicals; Mass media -- Periodicals; Communication -- Periodicals; Journalism -- United States -- Periodicals; Journalism -- Bibliography -- Periodicals; 070
• DOI: 10.1177/1077699018806969
• Languages: English
• ISSNs: 1077-6990

Abstract

"Sampling" copyrighted works to create new expression has a rich history in creative culture, particularly in hip-hop music, a genre that values revision and recontextualization. However, courts are mixed on whether sampling should be considered fair use. Many courts have found that sampling harms the original artist's ability to license copyrighted material, thereby diminishing the work's marketability. But some courts recognize that sampling can enhance the market for the original work. The present study explores the tension between these opposing fair use models—what we call the "pure market substitute" and "market enhancement" models—currently percolating in lower courts. Through an analysis of cases involving hip-hop sampling and similar practices, we argue that the "market enhancement" model, which considers cultural and audience characteristics that impact marketability, better serves the goals of copyright law and should be more widely adopted. We further recommend that courts consider three factors when analyzing market impact in fair use sampling cases: provable effects of the sample on the market for the original work, the nature and duration of the original author's market participation, and the similarity between markets for the original and secondary works.