Learn how to source story ideas using LinkedIn. Issue 12 (9th August 2019)

• Record Type: Journal Article
• Authors: Talarico, Donna
• Is Part Of: Recruiting & retaining adult learners. Volume 21:Issue 12(2019)
• Page Start: 1
• Page End: 3
• Publication Date: 2019-08-09
• Subjects: Adult college students -- United States -- Periodicals; Nontraditional college students -- United States -- Periodicals; Continuing education -- United States -- Periodicals; 378.19824073
• DOI: 10.1002/nsr.30508
• Languages: English
• ISSNs: 2155-644X

Abstract

Abstract : In last month's column, we talked about LinkedIn's marketing campaign option, sponsored InMail. This issue, we'll continue the conversation about what's often dubbed "the professional social media platform" or "like Facebook, but for your professional network." Aside from using LinkedIn for paid opportunities, you can also use it as a research tool and, even better, to connect organically with your target audience.