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HARVARD Citation
Belaid, S. et al. (2017). Are brand benefits perceived differently in less developed economies? A scale development and validation. Journal of marketing analytics. 5 (3), pp. 111-120. [Online].
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Belaid, S. et al. (2017). Are brand benefits perceived differently in less developed economies? A scale development and validation. Journal of marketing analytics. 5 (3), pp. 111-120. [Online].