Merci Handy: From start-up to born-global?. (November 2019)
- Record Type:
- Journal Article
- Title:
- Merci Handy: From start-up to born-global?. (November 2019)
- Main Title:
- Merci Handy: From start-up to born-global?
- Authors:
- Boulocher-Passet, Véronique
Daly, Peter
Ruaud, Sabine - Other Names:
- Mac an Bhaird Ciarán guest-editor.
Owen Robyn guest-editor.
Freel Mark guest-editor. - Abstract:
- Two young, French entrepreneurs, Louis Marty and Roland Jais Nielsen, founded Merci Handy in 2014 with the objective of revolutionizing everyday cosmetics and internationalizing quickly. The case discusses the first steps of their international development and addresses the internationalization process of born-global companies. It also questions the benefits and opportunities of start-ups when addressing a global target.
- Is Part Of:
- International journal of entrepreneurship and innovation. Volume 20:Number 4(2019)
- Journal:
- International journal of entrepreneurship and innovation
- Issue:
- Volume 20:Number 4(2019)
- Issue Display:
- Volume 20, Issue 4 (2019)
- Year:
- 2019
- Volume:
- 20
- Issue:
- 4
- Issue Sort Value:
- 2019-0020-0004-0000
- Page Start:
- 301
- Page End:
- 309
- Publication Date:
- 2019-11
- Subjects:
- born-global -- international entrepreneurship -- internationalization -- Millennials -- SME -- start-up
Entrepreneurship -- Periodicals
Business -- Periodicals
Entrepreneurship
Business
Periodicals
338.0405 - Journal URLs:
- http://iei.sagepub.com/ ↗
http://www.uk.sagepub.com/home.nav ↗
http://www.ingentaconnect.com/content/ip/ije ↗ - DOI:
- 10.1177/1465750319831921 ↗
- Languages:
- English
- ISSNs:
- 1465-7503
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11231.xml