Can Phishing Tank Survey Response Rates? Evidence from a Natural Experiment. Issue 4 (November 2019)
- Record Type:
- Journal Article
- Title:
- Can Phishing Tank Survey Response Rates? Evidence from a Natural Experiment. Issue 4 (November 2019)
- Main Title:
- Can Phishing Tank Survey Response Rates? Evidence from a Natural Experiment
- Authors:
- Brenner, Philip S.
- Abstract:
- In today's survey climate, many individuals doubt the legitimacy of survey invitations. Phishing, an Internet-based fraud that tricks users into disclosing private information, has the potential to further erode the perceived legitimacy of e-mailed survey invitations and harm cooperation. However, no study has tested the effect of phishing on response rates. This article reports on a natural experiment examining phishing's effect on survey response. University faculty and staff received an invitation to participate in an annual web survey on satisfaction with information technology (IT) services followed by a request to participate in a second "survey" ostensibly sent by another university department. However, the second survey invitation was a simulated phishing attack sent by the IT department. Analysis of response rates and the timing of responses from each of the last five years of the legitimate survey suggests that the phishing simulation dramatically reduced response compared to predictions based on previous years.
- Is Part Of:
- Field methods. Volume 31:Issue 4(2019)
- Journal:
- Field methods
- Issue:
- Volume 31:Issue 4(2019)
- Issue Display:
- Volume 31, Issue 4 (2019)
- Year:
- 2019
- Volume:
- 31
- Issue:
- 4
- Issue Sort Value:
- 2019-0031-0004-0000
- Page Start:
- 295
- Page End:
- 308
- Publication Date:
- 2019-11
- Subjects:
- Ethnology -- Methodology -- Periodicals
Anthropology -- Methodology -- Periodicals
Anthropologie -- Méthodologie -- Périodiques
306.072 - Journal URLs:
- http://fmx.sagepub.com ↗
http://www.sagepublications.com/ ↗
http://firstsearch.oclc.org ↗
http://firstsearch.oclc.org/journal=1525-822x;screen=info;ECOIP ↗
http://search.epnet.com/direct.asp?db=aph&jn="FQB"&scope=site ↗
http://www.ingentaselect.com/rpsv/ij/sage/1525822x/contp1.htm ↗ - DOI:
- 10.1177/1525822X19872443 ↗
- Languages:
- English
- ISSNs:
- 1525-822X
- Deposit Type:
- Legaldeposit
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library DSC - BLDSS-3PM
British Library HMNTS - ELD Digital store - Ingest File:
- 11195.xml