Cite
HARVARD Citation
Gaustad, T. et al. (2018). The perils of self‐brand connections: Consumer response to changes in brand meaning. Psychology & marketing. 35 (11), pp. 818-829. [Online].
This is an interim version of our Electronic Legal Deposit Catalogue-eJournals and eBooks while we continue to recover from a cyber-attack.
Gaustad, T. et al. (2018). The perils of self‐brand connections: Consumer response to changes in brand meaning. Psychology & marketing. 35 (11), pp. 818-829. [Online].