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HARVARD Citation
Guèvremont, A. et al. (2018). Does brand authenticity alleviate the effect of brand scandals?. Journal of brand management. 25 (4), pp. 322-336. [Online].
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Guèvremont, A. et al. (2018). Does brand authenticity alleviate the effect of brand scandals?. Journal of brand management. 25 (4), pp. 322-336. [Online].